Mass Media Roles in Climate Change Mitigation

  • Kristen Alley Swain
Living reference work entry


News media portrayals of climate change have strongly influenced personal and global efforts to mitigate it through news production, individual media consumption, and personal engagement. This chapter explores the media framing of climate change mitigation and adaptation strategies, including the effects of media routines, factors that drive news coverage, the influences of claims-makers, scientists, and other information sources, the role of scientific literacy in interpreting climate change stories, and specific messages that mobilize action or paralysis. It also examines how journalists often explain complex climate science and legitimize sources, how audiences process competing messages about scientific uncertainty, how climate stories compete with other issues for public attention, how large-scale economic and political factors shape news production, and how the media can engage public audiences in climate change issues.


News Journalism Climate change Global warming Mitigation Adaptation Public opinion Public engagement Public understanding of science Framing Environmental communication Risk perception Propaganda Opinion leadership Values Spiral of silence theory Credibility Bias Media routines Hostile media effect Issue-attention cycles Uncertainty Controversial science Public sphere Mobilization Media representations Sensationalism Adaptation Policymaking Sourcing Newspapers Television Reporters Journalists Weathercasters Severe weather Politics Fear Crisis communication Media sociology Science literacy Trust News balance Disaster communication Issue salience Self-efficacy Communication interventions Participatory action research Expertise Agenda setting 


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© Springer Science+Business Media New York 2015

Authors and Affiliations

  1. 1.Meek School of Journalism and New MediaUniversity of MississippiOxfordUSA

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