Renewable Energy Systems

2013 Edition
| Editors: Martin Kaltschmitt, Nickolas J. Themelis, Lucien Y. Bronicki, Lennart Söder, Luis A. Vega

Wind Power: Basic Challenge Concerning Social Acceptance

  • Maarten Wolsink
Reference work entry

Definition of the Subject

Successful implementation of new technologies requires social acceptance. Historically, for the implementation of wind energy this was considered a relatively simple issue that could be addressed by applying effective communication strategies. Without much study, social acceptance of wind power was considered a matter of merely public acceptance and any problems with public acceptance were viewed as issues of education. Furthermore, public acceptance was primarily negatively defined, under the heading of “nontechnical factors” [1].

However, innovation must be considered a much broader concept, as there is nothing inevitable about how new technology is developed and implemented. The willingness to accept phenomena related to innovation of different parts of society, including all realms beyond “the public,” can be subdivided in two broad categories:
  • Acceptance of the creation of new socioeconomic conditions needed for implementation.

  • Acceptance of the...

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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Department of Geography, Planning and International Development StudiesUniversity of AmsterdamAmsterdamThe Netherlands