An identified opportunity can be pursued in a systematic, planned manner.
The Cambridge dictionary defines “project” as “a piece of planned work or an activity which is finished over a period of time and intended to achieve a particular aim” and business as “the activity of buying and selling goods and services, or a particular company that does this, or work you do to earn money.” In a first acceptation, a business project is the planned work intended to assess the pertinence of pursuing a business opportunity, the resources and means required to do so, and how to get access to these means and resources (business plan). More recently, entrepreneurship and business practices have been adopted in the social sector (social entrepreneurship: see other entries in this volume); a business plan can be drafted in this case. Moreover, pursuing an opportunity can be the aim of an individual in an...
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