Encyclopedia of Immigrant Health

2012 Edition
| Editors: Sana Loue, Martha Sajatovic


  • Martha Womack Haun
Reference work entry
DOI: https://doi.org/10.1007/978-1-4419-5659-0_492

Media communication involves messages that are transmitted from one message source to many. One source of communication, often institutional, sends either written/print or oral/broadcast messages to many at one time. This communication results in minimal or zero feedback from the recipients. Radio, television, magazines, newspapers and numerous web sites are examples of media. For example, television and radio provide the medium (singular) for large institutions/organizations such as NBC National Broadcasting Corporation), ABC (American Broadcasting Corporation), CBS (Columbia Broadcasting Corporation), BBC (British Broadcasting Corporation), Fox News, and CNN to reach the general public.

This one-to-many form of communication also occurs in social networking where one person may via Facebook, Twitter, Linked-In or MySpace, or some other computer applications reach a large network of friends through combinations of communication loops. Such applications are also useful for persons in...

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Suggested Readings

  1. Campbell, R., Martin, C. R., & Fabos, B. (2008). Media & culture: Introduction to mass communication. Boston: Bedford/St. Martin’s.Google Scholar
  2. Haun, M. J. (2010). Communication theory and concepts (7th ed.). Dubuque: McGraw-Hill.Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  • Martha Womack Haun
    • 1
  1. 1.Valenti School of CommunicationUniversity of HoustonHoustonUSA