Dictionary of Geotourism

2020 Edition
| Editors: Anze Chen, Young Ng, Erkuang Zhang, Mingzhong Tian

Tourism Project Planning

Reference work entry
DOI: https://doi.org/10.1007/978-981-13-2538-0_2556

This book was written by Zhenzhi Yang and was published by Tsinghua University Press in 2007. It includes ten chapters on the basic concepts of tourism project planning; basic principles of tourism project planning; conditions and environmental analysis of tourism project development; market surveys of tourism project planning; tourism project positioning reports; tourism project planning and design; project investment estimation; project cost-benefit analysis; tourism project marketing planning; and project management. It is an important reference book for tourism planning.

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