Dictionary of Geotourism

2020 Edition
| Editors: Anze Chen, Young Ng, Erkuang Zhang, Mingzhong Tian

Tourism Marketing Planning

Reference work entry
DOI: https://doi.org/10.1007/978-981-13-2538-0_2547

Tourism marketing planning is a type of special tourism planning. Guided by tourism consumption and demand, it aims at coordinating various tourism economic activities through analysis, planning, implementation, gathering feedback and operations to achieve results that satisfy tourists and benefit business people.

Copyright information

© Springer Nature Singapore Pte Ltd. 2020