Dictionary of Geotourism

2020 Edition
| Editors: Anze Chen, Young Ng, Erkuang Zhang, Mingzhong Tian

Tourism Marketing

Reference work entry
DOI: https://doi.org/10.1007/978-981-13-2538-0_2545

Tourism marketing is the study of marketing processes and the corresponding strategies to operate and promote tourism. It also studies marketing concepts, market segmentation principles, target market principles, and marketing strategies. The contents of marketing vary in different tourism companies based on their products and market divisions. It is the method of promoting tourism products using marketing theories and methods.

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© Springer Nature Singapore Pte Ltd. 2020