Construction of Corporate Social Responsibility in the Transition Economy of China
Amid increased emphasis on sustainable development, understanding the sustainability initiative and Corporate Social Responsibility practice of companies has attracted the attention of both academia and industry. Innovative CSR practices combine environmental protection and social wellbeing as well as profit for companies. Drawing on institutional theory and employing a case study analysis of representative companies operating in China as an emerging economy, this study examines companies developing their sustainability innovation as CSR projects in a challenging context. A more general conceptual model is developed to illustrate how firms apply strategies of localizing and adapting, engaging and enacting, and dynamically achieve the aim of sustainability development based on a co-evolution mechanism in the interface between institutions and organizations.
KeywordsCorporate social responsibility Sustainability Institutional theory China
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