Handbuch Innovationsforschung pp 1-20 | Cite as
Kreativität und Innovation bei der Unternehmensgründung
Zusammenfassung
In diesem Beitrag diskutieren wir, nach kurzer Klärung des Verhältnisses von Kreativität und Innovation, welche Rolle das Thema bislang in der wissenschaftlichen Entrepreneurship-Literatur spielt, und wie vor allem eine explizite Kreativitätsforschung in diesem Bereich in Zukunft ausgebaut werden könnte. Dazu analysieren wir zunächst die bislang noch eher überschaubare explizite Kreativitätsforschung im Entrepreneurship-Feld, die das Individuum, das Team oder das soziale Netzwerk von Gründerinnen fokussiert. Sodann diskutieren wir, inwieweit das Thema der Kreativität in dieser Forschung ein zumindest implizites Thema darstellt. Darauf aufbauend identifizieren wir Potenziale für die Kreativitätsforschung im Entrepreneurship-Feld.
Schlüsselwörter
Entrepreneurship Gründung Innovation Kreativität Unternehmertum NetzwerkLiteratur
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