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Social Network Analysis

  • Richard Medina
  • Nigel WatersEmail author
Living reference work entry

Abstract

This chapter elucidates how social network analytics influence regional science. The current state of the art in social network analysis, both quantitative and qualitative, is examined. How social network analysis can be and is used to influence and to understand the spatial manifestations of economic and political activity across regions in continuous and network space is explained. The major social networks now extant are described, and their current activities are discussed including the topics of microtargeting, transparency, privacy, proprietary algorithms, and “fake news” and its synonyms such as post-truth. Policy implications to influence and govern these activities, such as taxation and regulation, are reviewed and their regional economic implications discussed.

Keywords

Social networks Fake news Network science Geodemographic Microtargeting Data mining 

Abbreviations

API

Application programming interfaces

AT&T

American Telephone and Telegraph

BBC

British Broadcasting Corporation

EU

European Union

FN

Fake News

GDPR

General Data Protection Regulation

IC

Independent cascade

IM

Influence maximization

LT

Linear threshold

NYT

New York Times

RS

Regional science

SM

Social media

SM/SN

Social Media/Social Networks

SN

Social network

SNA

Social network analysis

SQL

Structured query language

UGC

User-generated content

VR

Virtual Reality

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Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Department of GeographyUniversity of UtahSalt Lake CityUSA
  2. 2.Department of GeographyUniversity of CalgaryCalgaryCanada

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