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Cross-cultural Communication

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Encyclopedia of Color Science and Technology

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Definition

Cultural variation and the role of the color lexicon in color tasks

Introduction

The pioneering studies of cross-cultural communication of color were those of Brown and Lenneberg [4], and its follow-up by Lantz and Stefflre [11]. Their work came from the Whorfian perspective that language influences thought and was pursued, in the particular, by studying how color information can be communicated to another person. In their seminal investigation, Brown and Lenneberg [4] reported a positive correlation between a range of measures of codability for colors (speed of naming, consensus, communication accuracy) and the accuracy with which those colors were recognized. In particular, the focal or best example of a color is better remembered. However, Agrillo and Roberson [1] showed that the advantages found for coding and recognition of (focal) best examples of English color categories result from the tight (Whorfian) links between linguistic and cognitive organization of...

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References

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Author information

Authors and Affiliations

  1. Department of Psychology, Goldsmiths University of London, London, UK

    Jules Davidoff

Authors
  1. Jules Davidoff
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Correspondence to Jules Davidoff .

Editor information

Editors and Affiliations

  1. Color Science & Imaging Lab, North Carolina State Univ, Raleigh, NC, USA

    Renzo Shamey

Section Editor information

  1. Faculty of Engineering Sciences, University College London, London, Please select, UK

    Lindsay MacDonald

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Davidoff, J. (2020). Cross-cultural Communication. In: Shamey, R. (eds) Encyclopedia of Color Science and Technology. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27851-8_408-1

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  • DOI: https://doi.org/10.1007/978-3-642-27851-8_408-1

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  • Print ISBN: 978-3-642-27851-8

  • Online ISBN: 978-3-642-27851-8

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