Encyclopedia of Color Science and Technology

Living Edition
| Editors: Renzo Shamey

Cross-cultural Communication

  • Jules DavidoffEmail author
Living reference work entry
DOI: https://doi.org/10.1007/978-3-642-27851-8_408-1
  • 2 Downloads

Definition

Cultural variation and the role of the color lexicon in color tasks

Introduction

The pioneering studies of cross-cultural communication of color were those of Brown and Lenneberg [4], and its follow-up by Lantz and Stefflre [11]. Their work came from the Whorfian perspective that language influences thought and was pursued, in the particular, by studying how color information can be communicated to another person. In their seminal investigation, Brown and Lenneberg [4] reported a positive correlation between a range of measures of codability for colors (speed of naming, consensus, communication accuracy) and the accuracy with which those colors were recognized. In particular, the focal or best example of a color is better remembered. However, Agrillo and Roberson [1] showed that the advantages found for coding and recognition of (focal) best examples of English color categories result from the tight (Whorfian) links between linguistic and cognitive organization of...

This is a preview of subscription content, log in to check access.

References

  1. 1.
    Agrillo, C., Roberson, D.R.: Colour language and colour cognition: Brown and Lenneberg revisited. Vis. Cogn. 17, 412–430 (2009)CrossRefGoogle Scholar
  2. 2.
    Boster, J.: Can individuals recapitulate the evolutionary development of color lexicons? Ethnology. 25, 61–78 (1986)CrossRefGoogle Scholar
  3. 3.
    Brouwer, G.J., Heeger, D.J.: Categorical clustering of the neural representation of color. J. Neurosci. 33, 15454–15465 (2013)CrossRefGoogle Scholar
  4. 4.
    Brown, R., Lenneberg, E.: A study in language and cognition. J. Abnorm. Soc. Psychol. 49, 454–462 (1954)CrossRefGoogle Scholar
  5. 5.
    Davidoff, J.: Color categorization across cultures. In: Elliot, AJ., Fairchild, MD., Franklin A. (eds) Handbook of Color Psychology, pp. 259–278. Cambridge University Press: Cambridge (2015)Google Scholar
  6. 6.
    Davidoff, J., Fonteneau, E., Fagot, J.: Local and global processing: observations from a remote culture. Cognition. 108, 702–709 (2008)CrossRefGoogle Scholar
  7. 7.
    Davidoff, J., Goldstein, J., Tharp, I., Wakui, E., Fagot, J.: Perceptual and categorical judgements of colour similarity. J. Cogn. Psychol. 24, 871–892 (2012)CrossRefGoogle Scholar
  8. 8.
    Gibson, E., Futrell, R., Jara-Ettinger, J., Mahowald, K., Bergen, L., Ratnasingam, S., Gibson, M., Piantadosi, S.T., Conway, B.R.: Color naming across languages reflects color use. Proc. Natl. Acad. Sci. 114(40), 10785–10790 (2017)CrossRefGoogle Scholar
  9. 9.
    Kay, P., Kempton, W.: What is the Sapir-Whorf hypothesis? Am. Anthropol. 86, 65–78 (1984)CrossRefGoogle Scholar
  10. 10.
    Kay, P., McDaniel, C.K.: The linguistic significance of the meanings of basic color terms. Language. 54, 610–646 (1978)CrossRefGoogle Scholar
  11. 11.
    Lantz, D., Stefflre, V.: Language and cognition revisited. J. Abnorm. Soc. Psychol. 69, 472–481 (1964)CrossRefGoogle Scholar
  12. 12.
    Lindsey, D.T., Brown, A.M., Brainard, D.H., Apicella, C.L.: Hunter-gatherer color naming provides new insight into the evolution of color terms. Curr. Biol. 25, 2441–2446 (2015)CrossRefGoogle Scholar
  13. 13.
    Luria, A.R.: Cognitive Development: Its Cultural and Social Foundations. Harvard University Press, Cambridge (1976)Google Scholar
  14. 14.
    Roberson, D., Davies, I.R.L., Corbett, G.G., Vandervyver, M.: Free-sorting of colors across cultures: are there universal grounds for grouping? J. Cogn. Cult. 5, 349–386 (2005)CrossRefGoogle Scholar
  15. 15.
    Steels, L., Belpaeme, T.: Coordinating perceptually grounded categories through language: a case study for color. Behav. Brain Sci. 28, 469–485 (2005)Google Scholar
  16. 16.
    Witzel, C.: New insights into the evolution of color terms or an effect of saturation? Iperception. 7, 2041669516662040 (2016)Google Scholar

Copyright information

© Springer Science+Business Media LLC 2020

Authors and Affiliations

  1. 1.Department of PsychologyGoldsmiths University of LondonLondonUK

Section editors and affiliations

  • Lindsay MacDonald
    • 1
  1. 1.Faculty of Engineering SciencesUniversity College LondonLondonUK