Encyclopedia of Color Science and Technology

Living Edition
| Editors: Renzo Shamey

Cross-cultural Communication

  • Jules DavidoffEmail author
Living reference work entry
DOI: https://doi.org/10.1007/978-3-642-27851-8_408-1


Cultural variation and the role of the color lexicon in color tasks


The pioneering studies of cross-cultural communication of color were those of Brown and Lenneberg [4], and its follow-up by Lantz and Stefflre [11]. Their work came from the Whorfian perspective that language influences thought and was pursued, in the particular, by studying how color information can be communicated to another person. In their seminal investigation, Brown and Lenneberg [4] reported a positive correlation between a range of measures of codability for colors (speed of naming, consensus, communication accuracy) and the accuracy with which those colors were recognized. In particular, the focal or best example of a color is better remembered. However, Agrillo and Roberson [1] showed that the advantages found for coding and recognition of (focal) best examples of English color categories result from the tight (Whorfian) links between linguistic and cognitive organization of...

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Copyright information

© Springer Science+Business Media LLC 2020

Authors and Affiliations

  1. 1.Department of PsychologyGoldsmiths University of LondonLondonUK

Section editors and affiliations

  • Lindsay MacDonald
    • 1
  1. 1.Faculty of Engineering SciencesUniversity College LondonLondonUK