Definition
The word mass in this text is related to the idea of something that is generally widespread through society. On the other hand, market concept here is embedded in huge social, political, and economic processes where production, distribution, and consumption are integrated as a whole system. In other words, market is based on economic processes and dynamics that influence political, public, corporate, and individual decisions, causing deep social impacts on people’s daily lives.
The market as a social mechanism for the exchange of goods and services among individuals and institutions, generally can be subdivided into niche market and mass market. The first one is a specialized type, focused on some groups and individuals with special needs and demands. The second one, as the word definition suggests, intends to attend a wider and more general public, general tastes, reaching every type of consumer, which is the most important topic discussed in this work.
Mass Market:...
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Freire de Mello, L., de Paula, S.A. (2019). Mass Market and the Rise of Consumption. In: Leal Filho, W., Azul, A., Brandli, L., Özuyar, P., Wall, T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71062-4_49-1
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