Sustainable Business Strategies
Sustainable business strategy is the integration of economic, environmental, and social aims into a firm’s goals, activities, and planning, with the aim of creating long-term value for the firm, its stakeholders, and the wider society. This means that strategy is formulated and executed so that the needs of the firm and its stakeholders are met today, while protecting, sustaining, and enhancing the natural and resources that will be needed in the future.
The creation of a sustainable, just, and equitable economy will require fundamental shifts in the way businesses operate. Businesses, in particular, bear some responsibility for many of the social and environmental problems currently afflicting society, such as exploitative working conditions or the destruction of habitats.
The core aim...
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