Cue salience; Orienting stimulus; Stimulus strength
Cue dominance refers to the tendency to perceive or respond to a particular stimulus or class of stimuli over others in the environment. Stimuli may either have intrinsic properties that give them strength or “dominance” based on physical attributes (e.g., loudness, color) or may acquire dominance (i.e., propensity to elicit a response) as a function of associative learning and task demands.
Cue dominance is an important principle derived from behavioral studies of animal conditioning and learning theories. It provides a theoretical foundation for the neuroscience of selective attention, linking basic behavioral and learning processes with higher-order information processing.
In the context of behavioral conditioning, cues refer to stimuli that have the capacity to elicit an orienting response, anticipation, subsequent attention, and response intention and preparation. Cues lack the inherent...
References and Readings
- Kendler, T. S. (1971). Continuity theory and cue-dominance. In H. H. Kendler & J. T. Spence (Eds.), Essays in neobehaviorism: A memorial volume to Kenneth W. Spence. East Norwalk: Appleton-Century-Crofts.Google Scholar