Definition
The intention to vote of the academic community refers to the intention to choose a candidate as educational manager by members of public educational institutions.
Introduction
According to the literature, the intention to vote in a candidate is compared to the intention to buy a product or service by the consumer (Whelan et al. 2016). However, studies on this subject are still minor regarding the Brazilian public administration and the identification of voters’ voting history in various electoral scenarios, as in public educational institutions (Whelan et al. 2016; Dassonneville et al. 2017).
Thus, this study proposes a model that relates perceptions (trust, expertise, attractiveness, image, and perceived quality) of the voters of the academic community with the intention of choosing a candidate as director in public educational institutions. To identify the...
References
Aghekyan-Simonian M, Forsythe S, Kwon SW, Chattaraman V (2012) The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. J Retail Consum Serv 19(3):325–331
Akdeniz B, Calantone RJ, Voorhees CM (2013) Effectiveness of marketing cues on consumer perceptions of quality: the moderating roles of brand reputation and third-party information. Psychol Mark 30(1):76–89
Barros DF, Sauerbronn JFR, Ayrosa EAT (2012) Representações do eleitor: revendo teorias e propondo novos caminhos. Rev Adm Pública 46(2):477–491
Dassonneville R, Hooghe M, Lewis-Beck MS (2017) Do electoral rules have an effect on electoral behaviour? An impact assessment. West Eur Polit 40(3):503–515
de Moraes RM, Teixeira AJC (2017) When engagement meets politics: analysis of a Brazilian public institution. Public Organ Rev 17(4):495–508
Hoegg J, Lewis MV (2011) The impact of candidate appearance and advertising strategies on election results. J Mark Res 48(5):895–909
Kirkland PA, Coppock A (2017) Candidate choice without party labels: new insights from conjoint survey experiments. Polit Behav 39(1):1–21
Myers JP (2008) Democratizing school authority: Brazilian teachers’ perceptions of the election of principals. Teach Teach Educ 24(4):952–966
Newman BI (2002) Testing a predictive model of voter behavior on the 2000 US presidential election. J Polit Mark 1(2–3):159–173
Nisbett GS, Dewalt CC (2016) Exploring the influence of celebrities in politics: a focus group study of young voters. Atl J Commun 24(3):144–156
Ohanian R (1991) The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase. J Advert Res 31(1):46–54
Olivola CY, Funk F, Todorov A (2014) Social attributions from faces bias human choices. Trends Cogn Sci 18(11):566–570
Paro VH (2011) Escolha e formação do diretor escolar. Cad Pesqui 6(14):36–50
Paro VH (2013) A utopia da gestão escolar democrática. Cad Pesqui 60:51–53
Praino R, Stockemer D, Ratis J (2014) Looking good or looking competent? Physical appearance and electoral success in the 2008 congressional elections. Am Polit Res 42(6):1096–1117
Scammell M (2015) Politics and image: the conceptual value of branding. J Polit Mark 14(1–2):7–18
Schnurr B, Brunner-Sperdin A, Stokburger-Sauer NE (2017) The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity. Mark Lett 28(2):241–253
Stockemer D, Praino R (2017) Physical attractiveness, voter heuristics and electoral systems: the role of candidate attractiveness under different institutional designs. Br J Polit Int Rel 19(2):336–352
Whelan J, Goode MR, Cotte J, Thomson M (2016) Consumer regulation strategies: attenuating the effect of consumer references in a voting context. Psychol Mark 33(11):899–916
Zeithaml VA (1988) Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. J Mark 52(3):2–22
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this entry
Cite this entry
Zanotelli, L.G., Mainardes, E.W., Correia, R.D. (2019). Intention to Vote by Academic Community. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_3736-1
Download citation
DOI: https://doi.org/10.1007/978-3-319-31816-5_3736-1
Received:
Accepted:
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-31816-5
Online ISBN: 978-3-319-31816-5
eBook Packages: Springer Reference Economics and FinanceReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences