Intention to Vote by Academic Community
The intention to vote of the academic community refers to the intention to choose a candidate as educational manager by members of public educational institutions.
According to the literature, the intention to vote in a candidate is compared to the intention to buy a product or service by the consumer (Whelan et al. 2016). However, studies on this subject are still minor regarding the Brazilian public administration and the identification of voters’ voting history in various electoral scenarios, as in public educational institutions (Whelan et al. 2016; Dassonneville et al. 2017).
Thus, this study proposes a model that relates perceptions (trust, expertise, attractiveness, image, and perceived quality) of the voters of the academic community with the intention of choosing a candidate as director in public educational institutions. To identify the...
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