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Implicit Attitudes

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Introduction

Implicit attitudes can be defined as associations between social objects and positive or negative attributes that are accessible by the use of implicit measurement procedures without requiring introspective self-report (Greenwald et al. 2002). During the last three decades, social cognition research has made enormous progress with developing both reliable and valid measures of implicit attitudes (cf. Bar-Anan and Nosek 2014). The family of implicit attitude measures is composed of a variety of measurement instruments as diverse as the Implicit Association Test (IAT), Evaluative Priming Tasks, Affect Misattribution Procedure, and Approach-Avoidance Tasks. Many but not all of these procedures use response time latencies in order to assess the strength of evaluative associations. A core characteristic of the IAT and many other implicit measures is that they assess relative association strengths by contrasting speed of responses between two different combinations of two...

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Correspondence to Konrad Schnabel .

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Schnabel, K. (2018). Implicit Attitudes. In: Zeigler-Hill, V., Shackelford, T. (eds) Encyclopedia of Personality and Individual Differences. Springer, Cham. https://doi.org/10.1007/978-3-319-28099-8_681-1

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  • DOI: https://doi.org/10.1007/978-3-319-28099-8_681-1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-28099-8

  • Online ISBN: 978-3-319-28099-8

  • eBook Packages: Springer Reference Behavioral Science and PsychologyReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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