Implicit attitudes can be defined as associations between social objects and positive or negative attributes that are accessible by the use of implicit measurement procedures without requiring introspective self-report (Greenwald et al. 2002). During the last three decades, social cognition research has made enormous progress with developing both reliable and valid measures of implicit attitudes (cf. Bar-Anan and Nosek 2014). The family of implicit attitude measures is composed of a variety of measurement instruments as diverse as the Implicit Association Test (IAT), Evaluative Priming Tasks, Affect Misattribution Procedure, and Approach-Avoidance Tasks. Many but not all of these procedures use response time latencies in order to assess the strength of evaluative associations. A core characteristic of the IAT and many other implicit measures is that they assess relative association strengths by contrasting speed of responses between two different combinations of two...
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