Definition
The God is Love Pentecostal Church is part of a new group of Pentecostal churches that emerged in the second half of the twentieth century and developed especially in the urban environment of large cities. From its origins, the main targets of its message were migrants from the interior of the country, who arrived enticed by the promises of modernity and industrialization. In the 1970s, a decade after its foundation, it had significant growth thanks to an intensive radio campaign. In the early twenty-first century, the church became one of the largest Pentecostal churches in Brazil and owned the largest Pentecostal church in Latin America.
Introduction
All major Pentecostal churches in Brazil owe part of their growth to the intensive use of the media, and this is particularly true in the case of the God is Love Pentecostal Church. Radio has been used as the main mechanism to disseminate the church’s message since its inception more than 50 years ago. Two important aspects to...
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Rivera, D.P.B. (2019). God Is Love Pentecostal Church. In: Gooren, H. (eds) Encyclopedia of Latin American Religions. Religions of the World. Springer, Cham. https://doi.org/10.1007/978-3-319-27078-4_328
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