Bobo Doll Experiment
The original Bobo doll experiment was conducted by Bandura et al. (1961) using a 5-ft inflatable clown (the Bobo doll) to demonstrate that children can learn aggressive behavior in the absence of any rewards and solely by observing the behavior of an adult model.
At the time the original Bobo doll experiment was conducted, learning was understood through behaviorism as conceptualized by Skinner (1953). Individuals were believed to learn through rewards and punishments. Rewards such as money, praise, or other desirable tangible and intangible reinforcements were believed to increase the likelihood that someone would behave in a particular way, whereas punishments were believed to decrease the likelihood that someone would behave in a particular way. For example, a boy who pushed a classmate off a swing and was rewarded by being allowed to swing right away would be more likely in the future to push a classmate off the swing when he wanted a turn. However, if the...