Social reputation refers to the global impression that individuals within a community hold regarding a particular target individual. From an evolutionary perspective, we can think of one’s social reputation as largely existing on a continuum with selfish on one end and other-oriented on the other.
From an evolutionary perspective, the issue of reputation is initially something of a conundrum. That is, evolution generally selects for attributes of organisms that primarily and ultimately facilitate one’s own probability of survival and/or reproduction (Dawkins 1976). To understand the relevance of one’s social reputation from an evolutionary perspective, we need an understanding of the fact that humans evolved in contexts in which we interacted with the same other individuals repeatedly over long periods of time in small-scale societal conditions (Dunbar 1992). Further, a hallmark of being human pertains to...
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