Definition
Grassroots activism relies on individuals who are willing to stipulate changes that they are related with from the ground up; it is the most basic level of activity that unites people to undertake actions that promote changes. Grassroots activist can be anyone who feels strongly about an issue. Grassroots activism is not necessarily related to public campaigns that promote changes; grassroots activists can mobilize communities to take actions to promote sustainability through innovations.
Introduction
Social movements occur when a society encounters with a certain problem or a chain of problems that are relevant to people. Activists agitate to take an action against a certain phenomenon that needs to be reconsidered, discussed, and included in the field of political decision-making at local, national, or international level. Depletion of natural resources, environmental pollution, climate change, biodiversity loss, acid rain, soil erosion, social inequalities, and social...
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Žičkienė, S. (2019). Grassroots Activism and Sustainable Development. In: Leal Filho, W. (eds) Encyclopedia of Sustainability in Higher Education. Springer, Cham. https://doi.org/10.1007/978-3-030-11352-0_281
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DOI: https://doi.org/10.1007/978-3-030-11352-0_281
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