The Semiofoodscape of Wine: The Changing Global Landscape of Wine Culture and the Language of Making, Selling, and Drinking Wine

Reference work entry


Wine production from grapes is several millennia old and, no doubt, the language employed to discuss the qualities of wine throughout its manufacture, trade, and consumption has been actively evolving since its inception. The modern wine industry has broken free of its “Old World” confines in a diaspora that hardly leaves any “corner” of the Earth vine- or wine-free. As grape varieties have been developed and translocated, the exponential economic and industrial growth and burgeoning consuming public have not only translated the traditional language of wine but have also invented ways of talking about the sensual and empirical characteristics of wine. This chapter explores the facets of the “semiofoodscape,” the changing landscape of wine culture. We discuss the place of wine production; the role of environmental change in the dialog of wine production and brand distinction; the role of culture in adaptation and mediation of the language of wine; and the use (and perhaps misuse) of terminology and symbolism intended to distinguish products, influence values, entice consumers, and foster the growth, extension, and evolution of wine.


Wine Landscape Lexicon Diffusion Viticulture Viniculture 


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Authors and Affiliations

  1. 1.Department of GeographyTexas State UniversitySan MarcosUSA

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