Organizational Cognitive Neuroscience: A New Frontier for Magnetoencephalography

  • Sven BraeutigamEmail author
  • Nick Lee
  • Carl Senior
Reference work entry


Organizational cognitive neuroscience is a rapidly developing field of research aimed at the neuroscientific study of human behavior in organizations. The purpose of this chapter is to provide a brief overview of the field and to elaborate on the role magnetoencephalography can play within this new area of research given its inherent advantages of noninvasively measuring macroscopic brain dynamics. Moreover, this chapter aims at elucidating some of the broader conceptual challenges as well as ethical considerations that have been raised by recent neuroscience-based approaches to the study of economically relevant behaviors; as such considerations will be relevant to neuroscientists as well as management scholars alike.


Organizational cognitive neuroscience Neuroeconomics Neuromarketing Magnetoencephalography Decision-making Gender differences Endogenous brain activity 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Psychiatry, Oxford Centre for Human Brain ActivityUniversity of OxfordOxfordUK
  2. 2.Warwick Business SchoolUniversity of WarwickCoventryUK
  3. 3.School of Life and Health SciencesAston UniversityBirminghamUK

Section editors and affiliations

  • Lauri Parkkonen
    • 1
  1. 1.Department of Neuroscience and Biomedical EngineeringAalto University School of ScienceEspooFinland

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