Definition
Social media analytics is the science of developing models and algorithms in order to understand users and user-generated content in social media. Different angles have been developed in social media analytics. When user-generated content is analyzed, it is referred to as text analytics. When interactions between users are studied, it is referred to as structure analytics. The introduction of the time dimension in social media analytics is referred to as temporal analytics. Finally, the analysis could be done by involving the analyst in an interactive process that is referred to as interactive analytics. We describe each one of those axes.
Text Analytics in Social Media
Sihem Amer-Yahia (CNRS/LIG, France), Sofiane Abbar (Qatar Computing Research Institute, Qatar), Noha Ibrahim (LIG, France)
Structure Analytics in Social Media
Sihem Amer-Yahia (CNRS/LIG, France), Mahashweta Das (HP Labs, USA), Gautam Das (UT Arlington, USA), Saravanan Thirumuruganathan (UT Arlington, USA),...
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Amer-Yahia, S., Termier, A., Omidvar-Tehrani, B. (2018). Social Media Analytics. In: Liu, L., Özsu, M.T. (eds) Encyclopedia of Database Systems. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-8265-9_80671
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DOI: https://doi.org/10.1007/978-1-4614-8265-9_80671
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