Social Media Analysis
Social media analytics; Social media mining
Social media analysis is the process of extracting knowledge from data that originate on social media platforms. As a field of study, it appeared in the early 2000s with the explosion of user-generated content on the web. It can be viewed as a special case of data mining.
Social media data, the object of analysis, include digital content generated by social media users (e.g., text, photos, and videos), user demographics (e.g., gender, age, location of residence), social relationships (e.g., the social network of users), and information about user activity (e.g., the actions performed by individual users on the social media platform, as well as related metadata, such as the time and location of user activity).
Social media analysis is used for a wide range of purposes, from scientific to commercial. Even though it would be difficult to list all related data mining tasks, one can distinguish among them a few broad themes...
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