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Encyclopedia of Database Systems pp 2748–2753Cite as

Personalized Web Search

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Synonyms

Personalized search

Definition

For a given query, a personalized Web search can provide different search results for different users or organize search results differently for each user, based upon their interests, preferences, and information needs. Personalized web search differs from generic web search, which returns identical research results to all users for identical queries, regardless of varied user interests and information needs.

Historical Background

Web search engines have made enormous contributions to the web and society. They make finding information on the web quick and easy. However, they are far from optimal. A major deficiency of generic search engines is that they follow the “one size fits all” model and are not adaptable to individual users. This is typically shown in cases such as these:

  1. 1.

    Different users have different backgrounds and interests. They may have completely different information needs and goals when providing exactly the same query. For...

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Recommended Reading

  1. Chirita PA, Nejdl W, Paiu R, Kohlschütter C. Using ODP metadata to personalize search. In: Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval; 2008. p. 178–85.

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Author information

Authors and Affiliations

  1. Microsoft Research Asia, Beijing, China

    Ji-Rong Wen & Ruihua Song

  2. Nankai University, Tianjin, China

    Zhicheng Dou

Authors
  1. Ji-Rong Wen
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  2. Zhicheng Dou
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  3. Ruihua Song
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Corresponding author

Correspondence to Ji-Rong Wen .

Editor information

Editors and Affiliations

  1. Georgia Institute of Technology College of Computing, Atlanta, GA, USA

    Ling Liu

  2. University of Waterloo School of Computer Science, Waterloo, ON, Canada

    M. Tamer Özsu

Section Editor information

  1. Google Research, New York, NY, USA

    Cong Yu

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Wen, JR., Dou, Z., Song, R. (2018). Personalized Web Search. In: Liu, L., Özsu, M.T. (eds) Encyclopedia of Database Systems. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-8265-9_267

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