Skip to main content
SpringerLink
Log in
Book cover

Encyclopedia of Color Science and Technology pp 1247–1253Cite as

Vantage Theory of Color

  • Reference work entry
  • First Online:

  • 129 Accesses

Synonyms

VT and color

Definition

Vantage Theory (henceforth VT) is a cognition-based model of color categorization proposed by a one-time student of Brent Berlin and Paul Kay, Robert E. MacLaury [1–6]. The model’s major tenet is that humans construct color categories as one, two, or occasionally three vantages (i.e., points of view), a category being an assembly of its vantages.

Overview

Vantage Theory was proposed after MacLaury and his coworkers had conducted interviews with about 900 speakers of 116 Mesoamerican languages (Mesoamerican Color Survey, part of World Color Survey), later enriched with data from a wide spectrum of world languages. The interviews consisted of three procedures – naming, focus selection, and mapping – and were performed with the use of the Munsell set of color chips, 320 chromatic and 10 achromatic (Fig. 1).

Vantage Theory of Color, Fig. 1
figure 221 figure 221

The Munsell color array. The horizontal axis hue, from red to purple, severed in the middle of redat column 40. The...

This is a preview of subscription content, log in via an institution.

References

  1. MacLaury, R.E.: Color and Cognition in Mesoamerica: Constructing Categories as Vantages, 1st edn. University of Texas Press, Austin (1997/2011)

    Google Scholar 

  2. MacLaury, R.E.: Vantage theory. In: Taylor, J.R., MacLaury, R.E. (eds.) Language and the Cognitive Construal of the World, pp. 231–276. Mouton de Gruyter, Berlin (1995)

    Google Scholar 

  3. MacLaury, R.E.: Linguistic relativity and the plasticity of categorization. In: Pütz, M., Verspoor, M. (eds.) Explorations in Linguistic Relativity, pp. 251–293. John Benjamins, Amsterdam (2000)

    Google Scholar 

  4. MacLaury, R.E.: Introducing vantage theory. Lang. Sci. 24(5–6), 493–536 (2002)

    Article  Google Scholar 

  5. MacLaury, R.E.: Vantage theory in outline. http://serwisy.umcs.lublin.pl/adam.glaz/vt/VT-Outline.pdf (1999). Accessed 7 Dec 2011

  6. Allan, K.: Categorizing percepts: vantage theory. In: Brown, K. (ed.) Encyclopedia of Language and Linguistics, 2nd edn, pp. 252–253. Elsevier, Oxford (2005)

    Google Scholar 

  7. MacLaury, R.E.: Skewing and darkening: dynamics of the cool category. In: Clyde, L.H., Maffi, L. (eds.) Color Categories in Thought and Language, pp. 261–282. Cambridge University Press, New York (1997)

    Chapter  Google Scholar 

  8. Głaz, A.: Let me hear you talk and I’ll tell you where you are. Naukovi zapysky Nizhynskogo Derzhavnogo Universytetu imeni Mykoly Gogola. Filologichni nauky (Research Papers of Nizhyn University. Philology), pp. 90–97 (2007a)

    Google Scholar 

  9. Głaz, A.: Vantage theory: a newcomer to the cognitivist scene? In: Fabiszak, M. (ed.) Language and Meaning, pp. 91–112. Peter Lang, Frankfurt am Main (2007)

    Google Scholar 

  10. Allan, K.: Natural Language Semantics. Blackwell, Oxford (2001)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institute of English Studies, Maria Curie-Sklodowska University, Pl. Marii Curie-Sklodowskiej 4, 20-031, Lublin, Poland

    Adam Głaz

Authors
  1. Adam Głaz
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Adam Głaz .

Editor information

Editors and Affiliations

  1. State Key Laboratory of Modern, Optical Instrumentation, Zhejiang University, Hangzhou, China

    Ming Ronnier Luo

  2. School of Design, University of Leeds, Leeds, UK

    Ming Ronnier Luo

  3. Graduate Institute of Colour and Illumination, National Taiwan University of Science and Technology, Taipei, Taiwan, Republic of China

    Ming Ronnier Luo

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer Science+Business Media New York

About this entry

Cite this entry

Głaz, A. (2016). Vantage Theory of Color. In: Luo, M.R. (eds) Encyclopedia of Color Science and Technology. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-8071-7_59

Download citation

Publish with us

Policies and ethics

Search

Navigation