Encyclopedia of Color Science and Technology

2016 Edition
| Editors: Ming Ronnier Luo

Vantage Theory of Color

  • Adam GłazEmail author
Reference work entry
DOI: https://doi.org/10.1007/978-1-4419-8071-7_59



Vantage Theory (henceforth VT) is a cognition-based model of color categorization proposed by a one-time student of Brent Berlin and Paul Kay, Robert E. MacLaury [1, 2, 3, 4, 5, 6]. The model’s major tenet is that humans construct color categories as one, two, or occasionally three vantages (i.e., points of view), a category being an assembly of its vantages.


Vantage Theory was proposed after MacLaury and his coworkers had conducted interviews with about 900 speakers of 116 Mesoamerican languages (Mesoamerican Color Survey, part of World Color Survey), later enriched with data from a wide spectrum of world languages. The interviews consisted of three procedures – naming, focus selection, and mapping – and were performed with the use of the Munsell set of color chips, 320 chromatic and 10 achromatic (Fig. 1).
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Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  1. 1.Institute of English StudiesMaria Curie-Sklodowska UniversityLublinPoland