Encyclopedia of Color Science and Technology

2016 Edition
| Editors: Ming Ronnier Luo

Vantage Theory of Color

  • Adam GłazEmail author
Reference work entry
DOI: https://doi.org/10.1007/978-1-4419-8071-7_59

Synonyms

Definition

Vantage Theory (henceforth VT) is a cognition-based model of color categorization proposed by a one-time student of Brent Berlin and Paul Kay, Robert E. MacLaury [1, 2, 3, 4, 5, 6]. The model’s major tenet is that humans construct color categories as one, two, or occasionally three vantages (i.e., points of view), a category being an assembly of its vantages.

Overview

Vantage Theory was proposed after MacLaury and his coworkers had conducted interviews with about 900 speakers of 116 Mesoamerican languages (Mesoamerican Color Survey, part of World Color Survey), later enriched with data from a wide spectrum of world languages. The interviews consisted of three procedures – naming, focus selection, and mapping – and were performed with the use of the Munsell set of color chips, 320 chromatic and 10 achromatic (Fig. 1).
This is a preview of subscription content, log in to check access.

References

  1. 1.
    MacLaury, R.E.: Color and Cognition in Mesoamerica: Constructing Categories as Vantages, 1st edn. University of Texas Press, Austin (1997/2011)Google Scholar
  2. 2.
    MacLaury, R.E.: Vantage theory. In: Taylor, J.R., MacLaury, R.E. (eds.) Language and the Cognitive Construal of the World, pp. 231–276. Mouton de Gruyter, Berlin (1995)Google Scholar
  3. 3.
    MacLaury, R.E.: Linguistic relativity and the plasticity of categorization. In: Pütz, M., Verspoor, M. (eds.) Explorations in Linguistic Relativity, pp. 251–293. John Benjamins, Amsterdam (2000)Google Scholar
  4. 4.
    MacLaury, R.E.: Introducing vantage theory. Lang. Sci. 24(5–6), 493–536 (2002)CrossRefGoogle Scholar
  5. 5.
    MacLaury, R.E.: Vantage theory in outline. http://serwisy.umcs.lublin.pl/adam.glaz/vt/VT-Outline.pdf (1999). Accessed 7 Dec 2011
  6. 6.
    Allan, K.: Categorizing percepts: vantage theory. In: Brown, K. (ed.) Encyclopedia of Language and Linguistics, 2nd edn, pp. 252–253. Elsevier, Oxford (2005)Google Scholar
  7. 7.
    MacLaury, R.E.: Skewing and darkening: dynamics of the cool category. In: Clyde, L.H., Maffi, L. (eds.) Color Categories in Thought and Language, pp. 261–282. Cambridge University Press, New York (1997)CrossRefGoogle Scholar
  8. 8.
    Głaz, A.: Let me hear you talk and I’ll tell you where you are. Naukovi zapysky Nizhynskogo Derzhavnogo Universytetu imeni Mykoly Gogola. Filologichni nauky (Research Papers of Nizhyn University. Philology), pp. 90–97 (2007a)Google Scholar
  9. 9.
    Głaz, A.: Vantage theory: a newcomer to the cognitivist scene? In: Fabiszak, M. (ed.) Language and Meaning, pp. 91–112. Peter Lang, Frankfurt am Main (2007)Google Scholar
  10. 10.
    Allan, K.: Natural Language Semantics. Blackwell, Oxford (2001)Google Scholar

Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  1. 1.Institute of English StudiesMaria Curie-Sklodowska UniversityLublinPoland