This book was written by Zhenzhi Yang and was published by Tsinghua University Press in 2007. It includes ten chapters on the basic concepts of tourism project planning; basic principles of tourism project planning; conditions and environmental analysis of tourism project development; market surveys of tourism project planning; tourism project positioning reports; tourism project planning and design; project investment estimation; project cost-benefit analysis; tourism project marketing planning; and project management. It is an important reference book for tourism planning.
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(2020). Tourism Project Planning. In: Chen, A., Ng, Y., Zhang, E., Tian, M. (eds) Dictionary of Geotourism. Springer, Singapore. https://doi.org/10.1007/978-981-13-2538-0_2556
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DOI: https://doi.org/10.1007/978-981-13-2538-0_2556
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Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-2537-3
Online ISBN: 978-981-13-2538-0
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