Abstract
Since its invention in 1989, the World Wide Web was extended with many advanced web technologies like XML, Web services, AJAX, JSON, HTML5, etc. They are enablers for innovations like mash-ups, responsive web design, web-enabled mobile apps, or augmented reality apps, which are building blocks for complex E-Tourism applications with many special use cases: Dynamic packaging engines are platforms for virtual/online tour operators. Content management systems evolved as core technology for travel communities, blogs, online advertising, and social media. Travel portals with Internet booking engines serve direct sales of travel suppliers and online travel agents. Online booking engines introduced self-service even for corporate/business travel management. Travel search engines offer direct price and product comparisons and search engine marketing. Destination management systems support service bundling, while mobile web apps innovated tourist guidance.
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Goecke, R. (2020). Advanced Web Technologies and E-Tourism Web Applications. In: Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (eds) Handbook of e-Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-05324-6_15-1
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