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Encyclopedia of Sustainable Management pp 1–5Cite as

Social Marketing, Development Education, and Corporate Social Responsibility: The Common Grounds Sustainability

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Synonyms

Development education (DE), social marketing (SM), and corporate social responsibility (CSR)

Definition

Although the concepts covered in this section are relatively new with clear meaning, development education (DE), social marketing (SM), and corporate social responsibility (CSR) have been at times confused with other terms. Hence, it is perhaps important to remind the reader that development education is not about educational development, and social marketing is not about social media marketing, causal marketing, or even social entrepreneurship marketing. Given that the title refers to three concepts, we will proceed to defining them in turn. First, we will focus on SM.

SM is a recent field that appears to have crystalized over the last 40 years or so. It initially appeared as a sister discipline to marketing when some marketers noted that it would make sense to apply the powerful techniques of marketing to address social issues. A definition that was suggested by an...

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Authors and Affiliations

  1. London Metropolitan University, London, UK

    Chahid E. Fourali

Authors
  1. Chahid E. Fourali
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Correspondence to Chahid E. Fourali .

Editor information

Editors and Affiliations

  1. London Metropolitan University, Guildhall Faculty of Business and Law London Metropolitan University, London, UK

    Samuel Idowu

  2. Cologne Business School, Ingolstadt, Germany

    René Schmidpeter

  3. College of Business, Loyola University New Orleans, New Orleans, LA, USA

    Nicholas Capaldi

  4. International Training Centre of the IL, International Labor Organization, Turin, Italy

    Liangrong Zu

  5. Department of Economics, Society and Politics, University of Urbino Carlo Bo, Urbino, Italy

    Mara Del Baldo

  6. Instituto Politécnico da Guarda, Guarda, Portugal

    Rute Abreu

Section Editor information

  1. Department of Quality Management and Standardization, University of Belgrade, Faculty of Organizational Sciences, Belgrade, Serbia

    Ivana Mijatovic

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© 2020 Crown

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Cite this entry

Fourali, C.E. (2020). Social Marketing, Development Education, and Corporate Social Responsibility: The Common Grounds Sustainability. In: Idowu, S., Schmidpeter, R., Capaldi, N., Zu, L., Del Baldo, M., Abreu, R. (eds) Encyclopedia of Sustainable Management. Springer, Cham. https://doi.org/10.1007/978-3-030-02006-4_141-1

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  • DOI: https://doi.org/10.1007/978-3-030-02006-4_141-1

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-02006-4

  • Online ISBN: 978-3-030-02006-4

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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