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Encyclopedia of Database Systems pp 3528–3532Cite as

Social Media Analysis

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Synonyms

Social media analytics; Social media mining

Definition

Social media analysis is the process of extracting knowledge from data that originate on social media platforms. As a field of study, it appeared in the early 2000s with the explosion of user-generated content on the web. It can be viewed as a special case of data mining.

Social media data, the object of analysis, include digital content generated by social media users (e.g., text, photos, and videos), user demographics (e.g., gender, age, location of residence), social relationships (e.g., the social network of users), and information about user activity (e.g., the actions performed by individual users on the social media platform, as well as related metadata, such as the time and location of user activity).

Social media analysis is used for a wide range of purposes, from scientific to commercial. Even though it would be difficult to list all related data mining tasks, one can distinguish among them a few broad themes...

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Author information

Authors and Affiliations

  1. Université de Lyon, CNRS, INSA-Lyon, LIRIS, UMR5205, F-69621, France

    Michael Mathioudakis

Authors
  1. Michael Mathioudakis
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Corresponding author

Correspondence to Michael Mathioudakis .

Editor information

Editors and Affiliations

  1. Georgia Institute of Technology College of Computing, Atlanta, GA, USA

    Ling Liu

  2. University of Waterloo School of Computer Science, Waterloo, ON, Canada

    M. Tamer Özsu

Section Editor information

  1. No affiliation provided

    Nick Koudas

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Mathioudakis, M. (2018). Social Media Analysis. In: Liu, L., Özsu, M.T. (eds) Encyclopedia of Database Systems. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-8265-9_80633

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