Journal of Targeting, Measurement and Analysis for Marketing is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 9, issue 4, June 2001
6 articles in this issue
-
-
The shape of things to come: How marketing services organisations anticipate the future
Authors
- Roger Bennett
- Rita Kottasz
- Content type: Paper
- Published: 01 June 2001
- Pages: 309 - 325
-
Latest thinking on attaching a financial value to marketing strategy: Through brands to valuing relationships
Authors
- Keith Ward
- Lynette Ryals
- Content type: Paper
- Published: 01 June 2001
- Pages: 327 - 340
-
Efficacy of financial measures of marketing: It depends on markets and marketing strategies
Authors
- Jagdish N Sheth
- Arun Sharma
- Content type: Paper
- Published: 01 June 2001
- Pages: 341 - 356
-
A summary of thinking on measuring the value of marketing
Authors
- Bruce H Clark
- Content type: Paper
- Published: 01 June 2001
- Pages: 357 - 369
-
eCRM: Measuring the effectiveness of web channels
Authors
- Wendy Hewson
- Flona Coles
- Content type: Paper
- Published: 01 June 2001
- Pages: 370 - 387