Journal of Targeting, Measurement and Analysis for Marketing is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 17, issue 4, December 2009
7 articles in this issue
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Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria
Authors
- Bryan Lilly
- Content type: Original Article
- Published: 07 September 2009
- Pages: 245 - 255
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Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts
Authors
- Mihai Calciu
- Content type: Original Article
- Published: 09 November 2009
- Pages: 257 - 271
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Enhanced customer targeting with multi-stage models: Predicting customer sales and profit in the retail industry
Authors
- Michael McCrary
- Content type: Original Article
- Published: 03 December 2009
- Pages: 273 - 295
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Migration of customers owing to a service substitution
Authors
- Ilona Murynets
- Jose E Ramirez-Marquez
- Wei Jiang
- Content type: Original Article
- Published: 09 November 2009
- Pages: 297 - 306
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Designing competitive loyalty programs: How types of program affect customer equity
Authors
- Asnan Furinto
- Teddy Pawitra
- Tengku E Balqiah
- Content type: Original Article
- Published: 09 November 2009
- Pages: 307 - 319
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How consumer expertise moderates the relationship between materialism and attitude toward advertising
Authors (first, second and last of 4)
- Talai Osmonbekov
- Brian T Gregory
- Frank Tian Xie
- Content type: Original Article
- Published: 03 December 2009
- Pages: 321 - 327