Volume 21, issue 2, June 2018
4 articles in this issue
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The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention
Authors
- M. Sridhar
- Ajay Mehta
- Content type: Original Article
- Published: 02 February 2018
- Pages: 50 - 70
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Developing a New Measure of Media Reputation
Authors
- Xiaoqun Zhang
- Content type: Original Article
- Published: 26 January 2018
- Pages: 71 - 83
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How to Fix a Lie? The Formation of Volkswagen’s Post-crisis Reputation Among the German Public
Authors
- Yijing Wang
- Louisa Wanjek
- Content type: Original Article
- Published: 16 February 2018
- Pages: 84 - 100