Corporate Reputation Review
The Corporate Reputation Review was launched in 1997 and publishes four issues on corporate reputation every year. It invites original research that explores the relationships between corporate reputation and strategic positioning: corporate identity, communications, and image; branding and profiling; valuation and performance.
Each issue delivers an intelligent and stimulating mix of:
- Industry Surveys
- Leading-edge Thinking
- Robust Research
- Latest and Best Practice
to address the key questions of how corporate reputations impact on a company’s performance and its value; how corporate reputation can be measured; and how it can be managed. The manuscripts published in the Corporate Reputation Review are subjected to double-blinded refereeing.
Corporate Reputation Review (CRR) provides a forum for research and analysis into reputations and reputation management. The journal is designed to foster dialogue between research and practice, and describe recent developments, latest thinking, and best practice in reputation management. It is devoted to publishing rigorous research - including quantitative, qualitative, experimental and field studies with direct application to business practice.
Corporate Reputation Review is aimed towards senior professionals in private and public sector organisations and academic observers in universities and business schools, including CEOs, Corporate Communication Directors, Heads of Investor Relations, Marketing Directors, Heads of Public Relations, Heads of Public Affairs, Heads of Employee Communication, Heads of Corporate Branding, Heads of Information and Knowledge Management, Heads of External Communications, Strategic Planners, Consultants, Academics and Researchers.
The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention
Xiaoqun Zhang (June 2018)
- Journal Title
- Corporate Reputation Review
- Volume 1 / 1997 - Volume 21 / 2018
- Print ISSN
- Online ISSN
- Palgrave Macmillan UK
- Additional Links
- Industry Sectors
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