Volume 15, issue 3, July 2016
3 articles in this issue
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The role of a model’s race in influencing Chinese consumers’ product perception
Authors
- Xiaobing Xu
- Rong Chen
- Content type: Research Article
- Published: 11 August 2016
- Pages: 201 - 225
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Causes and moderators of corporate social responsibility in China: The influence of personal values and institutional logics
Authors
- Juelin Yin
- Anusorn Singhapakdi
- Yunzhou Du
- Content type: Research Article
- Published: 01 July 2016
- Pages: 226 - 254