Volume 8, issue 3, September 2020

Special Issue: Analytics in Sales

Issue editor

J. Ricky Fergurson

6 articles in this issue

Data-driven decision making via sales analytics: introduction to the special issue

Authors
- J. Ricky Fergurson
- Content type: Editorial
- Published: 26 July 2020
- Pages: 125 - 126
An exploration of sales forecasting: sales manager and salesperson perspectives

Authors
- Jeffrey A. Hoyle
- Rebecca Dingus
- J. Holton Wilson
- Content type: Original Article
- Published: 18 July 2020
- Pages: 127 - 136
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance

Authors
- Michael Rodriguez
- Stefanie Boyer
- Content type: Original Article
- Published: 01 August 2020
- Pages: 137 - 148
Exploring the components of brand equity amid declining ticket sales in Major League Baseball

Authors (first, second and last of 5)
- Adam C. Merkle
- Catherine Hessick
- Kenneth O’Connor
- Content type: Original Article
- Published: 21 July 2020
- Pages: 149 - 164
Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019

Authors
- Saïd Echchakoui
- Content type: Original Article
- Published: 29 June 2020
- Pages: 165 - 184
Mplus 8-4: a software review

Authors
- Bahareh Javadizadeh
- Content type: Software Review
- Published: 28 July 2020
- Pages: 185 - 186