Volume 6, issue 4, December 2018
5 articles in this issue
-
-
Item placement for questionnaire design for optimal reliability
Authors
- Pushkin Kachroo
- Sheen Kachen
- Content type: Original Article
- Published: 26 June 2018
- Pages: 120 - 126
-
Customer retention in freemium applications
Authors
- Nicholas Ross
- Content type: Original Article
- Published: 22 October 2018
- Pages: 127 - 137
-
An analytical model that links customer-perceived value and competitive strategies
Authors
- Said Echchakoui
- Content type: Original Article
- Published: 22 October 2018
- Pages: 138 - 149
-
The use of analytics to market the sustainability of “Unique” products
Authors
- Clare L. Comm
- Dennis F. X. Mathaisel
- Content type: Original Article
- Published: 26 June 2018
- Pages: 150 - 156