Volume 6, issue 3, September 2018

5 articles in this issue

Novel retail technologies and marketing analytics

Authors
- Maria Petrescu
- Anjala S. Krishen
- Content type: Editorial
- Published: 14 August 2018
- Pages: 69 - 71
Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions

Authors
- Dawn Iacobucci
- Doug Grisaffe
- Content type: Original Article
- Published: 15 June 2018
- Pages: 72 - 83
The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices

Authors
- Anthony F. Branda
- Vishal Lala
- Pradeep Gopalakrishna
- Content type: Original Article
- Open Access
- Published: 06 June 2018
- Pages: 84 - 94
A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents

Authors
- Volkan Dogan
- Content type: Original Article
- Published: 23 May 2018
- Pages: 95 - 104
Online relationship marketing for banks in face-to-face economies

Authors
- Muhammed S. Alnsour
- Content type: Original Article
- Published: 02 May 2018
- Pages: 105 - 116