Volume 6, issue 1, March 2018
4 articles in this issue
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Analyzing customer satisfaction in self-service technology adopted in airports
Authors
- Hon Keung Yau
- Ho Yi Horace Tang
- Content type: Original Article
- Published: 11 January 2018
- Pages: 6 - 18
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Guidelines for assessing the value of a predictive algorithm: a case study
Authors
- Ossi Ylijoki
- Content type: Original Article
- Published: 15 January 2018
- Pages: 19 - 26
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Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
Authors
- Junzhou Zhang
- Lei Huang
- Content type: Original Article
- Published: 19 February 2018
- Pages: 27 - 39