Volume 5, issue 2, June 2017

4 articles in this issue

Marketing analytics: from practice to academia

Authors
- Maria Petrescu
- Anjala S. Krishen
- Content type: Editorial
- Published: 24 July 2017
- Pages: 45 - 46
Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis

Authors
- Shimi Naurin Ahmad
- Content type: Original Article
- Published: 12 April 2017
- Pages: 47 - 56
Constructing brand value proposition statements: a systematic literature review

Authors
- Deborah Goldring
- Content type: Original Article
- Published: 13 April 2017
- Pages: 57 - 67
Moderating effect of price perception on factors affecting attitude towards online shopping

Authors
- Subhro Sarkar
- Arpita Khare
- Content type: Original Article
- Published: 12 July 2017
- Pages: 68 - 80