Volume 4, issue 4, December 2016
5 articles in this issue
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Studying product diffusion based on market coverage
Authors (first, second and last of 4)
- Adarsh Anand
- Mohini Agarwal
- A. H. S. Garmabaki
- Content type: Original Paper
- Published: 28 October 2016
- Pages: 135 - 146
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Observations on latent need revelation through problem detection analysis
Authors
- Stuart Van Auken
- Content type: Original Article
- Published: 04 January 2017
- Pages: 147 - 158
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Identifying new segments from a global branding perspective: a three-country study
Authors
- Maria Palazzo
- Agostino Vollero
- Alfonso Siano
- Content type: Original Article
- Published: 12 January 2017
- Pages: 159 - 171
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Assessing customer retention in B2C electronic commerce: an empirical study
Authors
- Eugenia Y. Huang
- Chia-jung Tsui
- Content type: Original Article
- Published: 04 January 2017
- Pages: 172 - 185