Volume 3, issue 4, December 2015

4 articles in this issue

The presence of large Spanish companies in online social networks

Authors (first, second and last of 4)
- Francisco José Martínez López
- Mercedes García Ordaz
- Alfonso Infante Moro
- Content type: Original Article
- Published: 07 December 2015
- Pages: 171 - 186
Campaign management design based on segmentation by rank clusters

Authors
- Jürgen Paetz
- Content type: Original Article
- Published: 18 January 2016
- Pages: 187 - 214
Impulsive buying structure in retailing: An interpretive Structural modeling approach

Authors (first, second and last of 4)
- Sanjeev Prashar
- Chandan Parsad
- Vinita Sahay
- Content type: Original Article
- Published: 18 January 2016
- Pages: 215 - 233
Price optimization – How to win a strategic whole

Authors
- Amoy X Yang
- Content type: Original Article
- Published: 18 January 2016
- Pages: 235 - 243