Volume 2, issue 1, March 2014

5 articles in this issue

The customer equity implications of using incentives in acquisition channels: A nonprofit application

Authors
- Scott D Swain
- Paul D Berger
- Bruce D Weinberg
- Content type: Original Article
- Published: 12 June 2014
- Pages: 1 - 17
Dynamic segmentation of loyalty program behavior

Authors (first, second and last of 4)
- Arthur W Allaway
- Giles D'Souza
- Kyoungmi (Kate) Kim
- Content type: Original Article
- Published: 12 June 2014
- Pages: 18 - 32
Brand management and the marketing mix model

Authors
- Peter M Cain
- Content type: Original Article
- Published: 12 June 2014
- Pages: 33 - 42
Comparison of continuous and discrete representations of unobserved heterogeneity in logit models

Authors
- Xiaojing Dong
- Frank S Koppelman
- Content type: Original Article
- Published: 12 June 2014
- Pages: 43 - 58
Target market selection in B2B technology markets

Authors
- Art Weinstein
- Content type: Original Article
- Published: 12 June 2014
- Pages: 59 - 69