Volume 11, issue 3, September 2023

19 articles in this issue

Hybrid intelligence: human–AI collaboration in marketing analytics

Authors
- Maria Petrescu
- Anjala S. Krishen
- Content type: Editorial
- Published: 11 August 2023
- Pages: 263 - 274
Sponsored brands video rings up clicks and sales in the short and long run

Authors (first, second and last of 5)
- Koen Pauwels
- Michael Peran
- Dauwe Vercamer
- Content type: Original Article
- Published: 03 August 2023
- Pages: 275 - 286
Financial returns to corporate brand extensions: does typicality matter?

Authors
- Burcu Sezen
- Dominique Hanssens
- Content type: Original Article
- Open Access
- Published: 25 April 2023
- Pages: 287 - 296
Building theoretical sand castles: the case of customer brand engagement

Authors
- David Gligor
- Siddik Bozkurt
- Emma Welch
- Content type: Original Article
- Published: 15 May 2023
- Pages: 297 - 316
The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps

Authors
- Wondwesen Tafesse
- Content type: Original Article
- Published: 14 March 2023
- Pages: 317 - 330
Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort

Authors
- Dimitrios Zoupos
- George Spais
- Content type: Original Article
- Published: 23 December 2022
- Pages: 331 - 351
The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective

Authors
- Saeed Tajdini
- Content type: Original Article
- Published: 14 March 2022
- Pages: 352 - 365
Retail distribution evaluation in brand-level sales response models

Authors
- Antonis A. Michis
- Content type: Original Article
- Published: 25 March 2022
- Pages: 366 - 378
Why to use Poisson regression for count data analysis in consumer behavior research

Authors
- Feihong Xia
- Content type: Original Article
- Published: 06 May 2022
- Pages: 379 - 384
Forecasting purchase rates of new products introduced in existing categories

Authors
- Mayukh Dass
- Masoud Moradi
- Fereshteh Zihagh
- Content type: Original Article
- Published: 26 May 2022
- Pages: 385 - 408
Analysis of online position auctions for search engine marketing

Authors
- Margarida V. B. Santos
- Isabel Mota
- Pedro Campos
- Content type: Original Article
- Published: 28 May 2022
- Pages: 409 - 425
The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch

Authors
- Henrik Sällberg
- Shujun Wang
- Emil Numminen
- Content type: Original Article
- Open Access
- Published: 31 May 2022
- Pages: 426 - 442
The impact of user-generated content on intention to select a travel destination

Authors
- Thao Thanh Thi Nguyen
- Shurong Tong
- Content type: Original Article
- Published: 29 June 2022
- Pages: 443 - 457
Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2

Authors
- Briana M. Martinez
- Laura E. McAndrews
- Content type: Original Article
- Published: 06 July 2022
- Pages: 458 - 469
From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling

Authors
- Hechmi Najjar
- Chaker Najar
- Content type: Original Article
- Published: 08 August 2022
- Pages: 470 - 489
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs

Authors
- Jonathan Legare
- Ping Yao
- Victor S. Y. Lo
- Content type: Original Article
- Open Access
- Published: 10 August 2022
- Pages: 490 - 502
Toward an exploratory framework of determinants of marketing research effectiveness in business organizations

Authors
- Piotr Tarka
- Elżbieta Jędrych
- Content type: Original Article
- Published: 11 August 2022
- Pages: 503 - 522
Price elasticity in the performing arts: a segmentation approach

Authors
- Eric Kolhede
- J. Tomas Gomez-Arias
- Anna Maximova
- Content type: Original Article
- Published: 20 August 2022
- Pages: 523 - 550
Building and evaluating a customer value blog

Authors
- Art Weinstein
- Content type: Case Study
- Published: 20 May 2023
- Pages: 551 - 557

Volume 11, issue 3, September 2023

Hybrid intelligence: human–AI collaboration in marketing analytics

Sponsored brands video rings up clicks and sales in the short and long run

Financial returns to corporate brand extensions: does typicality matter?

Building theoretical sand castles: the case of customer brand engagement

The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps

Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort

The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective

Retail distribution evaluation in brand-level sales response models

Why to use Poisson regression for count data analysis in consumer behavior research

Forecasting purchase rates of new products introduced in existing categories

Analysis of online position auctions for search engine marketing

The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch

The impact of user-generated content on intention to select a travel destination

Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2

From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling

A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs

Toward an exploratory framework of determinants of marketing research effectiveness in business organizations

Price elasticity in the performing arts: a segmentation approach

Building and evaluating a customer value blog

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