Volume 6, issue 2, June 2018

4 articles in this issue

Analyzing the analytics: data privacy concerns

Authors
- Maria Petrescu
- Anjala S. Krishen
- Content type: Editorial
- Published: 04 May 2018
- Pages: 41 - 43
Who searches where? A new car buyer study

Authors
- Yashar Dehdashti
- Brian T. Ratchford
- Aidin Namin
- Content type: Original Article
- Published: 16 April 2018
- Pages: 44 - 52
Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm

Authors
- Hon Keung Yau
- Ho Yi Horace Tang
- Content type: Original Article
- Published: 02 May 2018
- Pages: 53 - 61
User-level incremental conversion ranking without A/B testing

Authors
- Zhuli Xie
- Yong Liu
- Content type: Original Article
- Published: 28 March 2018
- Pages: 62 - 68