Journal of Information Technology is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 7, issue 4, December 1992
Information Technology and Marketing
- Issue editors
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- Leslie Wilcocks
- Laurent Maruani
9 articles in this issue
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Information technology as a service operation
Authors
- Tony Rands
- Content type: Paper
- Published: 01 December 1992
- Pages: 189 - 201
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Customer Service and Information Technology
Authors
- Christine T Domegan
- Bill Donaldson
- Content type: Paper
- Published: 01 December 1992
- Pages: 203 - 212
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Internationalization of the firm and impacts of videotex networks
Authors
- Charles Steinfield
- Laurence Caby
- Pierre Vialle
- Content type: Paper
- Published: 01 December 1992
- Pages: 213 - 222
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Computerized marketing databases: their role now and in the future
Authors
- Ross Cameron
- David Targett
- Content type: Paper
- Published: 01 December 1992
- Pages: 223 - 232
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Users' knowledge as a specific asset: the case of the valued added services
Authors
- E Brousseau
- B Quelin
- Content type: Paper
- Published: 01 December 1992
- Pages: 233 - 244
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Expert systems in international marketing
Authors
- E Kaynak
- K Venkataraman
- Content type: Paper
- Published: 01 December 1992
- Pages: 245 - 259
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A vision of the future? An innovative database micromarketing system
Authors
- S Flowers
- Content type: Case Study
- Published: 01 December 1992
- Pages: 261 - 266
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Managing the local market: information technology applications in retailing
Authors
- Jonathan Reynolds
- Content type: Case Study
- Published: 01 December 1992
- Pages: 267 - 277